Introduction and Scope

This Privacy Policy explains how Checkout Conversion Guide ("we," "us," or "our") collects, uses, discloses, and protects personal information when you visit checkoutconversionguide.com (the "Site") or use our checkout optimization and cart recovery services for online stores (the "Services").

This policy applies to information we collect through the Site and the Services. It does not apply to third-party websites or services that we do not control, including the online stores that use our Services. If you are a customer of an online store that uses our Services, that store's privacy policy governs its collection and use of your information; we process your information on behalf of that store as described below.

By using the Site or the Services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect information in three ways: information you provide directly, information collected automatically, and information received from third parties.

Information You Provide

• Account information: When you create an account, we collect your name, email address, company name, password, and billing details.
• Payment information: We collect payment card information and billing address to process subscription payments. Payment card data is processed by our payment processor and is not stored on our servers.
• Communications: When you contact us, we collect the content of your message and any information you choose to include.
• Store integration data: When you connect your online store to our Services, we receive data necessary to provide checkout optimization and cart recovery, such as order data, cart contents, and customer email addresses.

Information Collected Automatically

When you visit the Site or use the Services, we automatically collect:

• Usage data: Pages viewed, features used, time spent, and actions taken within the Services.
• Device and technical data: IP address, browser type, operating system, device identifiers, and referring URLs.
• Cookies and similar technologies: We use cookies, pixels, and local storage to operate the Services, remember preferences, and analyze usage. See "Cookies and Tracking Technologies" below.

Information from Third Parties

We may receive information from third parties, such as analytics providers, advertising partners, and payment processors. For example, if you sign up through a third-party integration, we receive account information from that provider.

How We Use Information

We use the information we collect to:

• Provide, operate, and maintain the Services, including checkout optimization and cart recovery features.
• Process transactions and send related information, such as invoices and service notifications.
• Improve and develop the Services by analyzing usage patterns and feedback.
• Communicate with you about the Services, including responding to inquiries and sending administrative messages.
• Send marketing communications, where permitted by law. You can opt out of marketing emails at any time.
• Detect, prevent, and address fraud, security, or technical issues.
• Comply with legal obligations and enforce our agreements.

We do not sell your personal information. We do not use the personal information of your customers, which we process on your behalf, for our own marketing purposes.

Legal Bases for Processing (Where Applicable)

If you are located in a jurisdiction that requires a legal basis for processing personal information, we rely on the following bases:

• Contract: To provide the Services you have requested.
• Legitimate interests: To improve the Services, ensure security, and communicate with you, where those interests are not overridden by your rights.
• Consent: Where we rely on consent, such as for certain marketing communications or cookies. You may withdraw consent at any time.
• Legal obligation: To comply with applicable laws.

Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit, access controls, and regular security reviews.

No method of transmission over the internet or electronic storage is completely secure. While we strive to protect personal information, we cannot guarantee its absolute security. If we become aware of a breach affecting personal information, we will notify affected parties and authorities as required by law.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements. For customer data processed on behalf of an online store, we retain the data according to the store's instructions and our agreement with the store.

How We Share Information

We do not sell personal information. We may share information in the following circumstances:

• Service providers: We share information with third-party vendors that perform services on our behalf, such as hosting, payment processing, analytics, and customer support. These providers are contractually obligated to protect the information and use it only for the purposes we specify.
• Business transfers: If we are involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your personal information.
• Legal requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or subpoena).
• Protection of rights: We may disclose information when we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or violations of our terms.
• With your consent: We may share information with your consent or at your direction.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site and Services, remember your preferences, and analyze how the Services are used. You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Services.

We use the following types of cookies:

• Essential cookies: Necessary for the Services to function, such as authentication and security.
• Analytics cookies: Help us understand how users interact with the Services. We use third-party analytics providers, such as Google Analytics, which may set their own cookies. You can learn about Google's practices at https://policies.google.com/technologies/partner-sites.
• Advertising cookies: We do not currently use advertising cookies on the Site. If we do in the future, we will update this policy and provide opt-out mechanisms.

We honor the Global Privacy Control (GPC) signal as a valid request to opt out of the sale or sharing of personal information under applicable law.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain exceptions.
• Restriction: Request that we restrict processing of your information.
• Portability: Request a machine-readable copy of your information.
• Objection: Object to our processing of your information based on legitimate interests.
• Opt-out of marketing: Unsubscribe from marketing communications using the link in the email or by contacting us.

To exercise these rights, contact us at privacy@checkoutconversionguide.com. We will respond within the time required by applicable law. We may need to verify your identity before fulfilling your request.

California Residents (CPRA)

If you are a California resident, you have additional rights under the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, use, disclose, or sell; the right to delete; the right to correct; the right to opt out of the sale or sharing of personal information; and the right to limit the use of sensitive personal information. We do not sell personal information. To exercise CPRA rights, contact privacy@checkoutconversionguide.com. You may also designate an authorized agent to make a request on your behalf. We will not discriminate against you for exercising your rights.

Other State Privacy Laws

Residents of other states with comprehensive privacy laws may have similar rights. Contact us at privacy@checkoutconversionguide.com to exercise your rights.

Children's Privacy

The Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us at privacy@checkoutconversionguide.com. If we learn that we have collected personal information from a child, we will take steps to delete it.

International Data Transfers

We are based in the United States and process information in the United States. If you access the Services from outside the United States, you do so at your own risk and are responsible for compliance with local laws. If we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland to the United States, we rely on appropriate safeguards, such as standard contractual clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and revise the "Last Updated" date. If we make material changes, we will notify you by email or through a notice on the Site. We encourage you to review this policy periodically.

How to Contact Us for Privacy Inquiries

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

• Privacy email: privacy@checkoutconversionguide.com
• Phone: +1 512-647-3182
• Mailing address: 3110 Guadalupe Street, Suite 214, Austin, TX 78705

For CPRA requests, email privacy@checkoutconversionguide.com.

Last Updated: October 29, 2026