Checkout Conversion Guide

Cookies

How we use cookies.

Cookie Policy

Cookie Policy

Last updated: October 29, 2026

This Cookie Policy explains how Checkout Conversion Guide ("we," "us," or "our") uses cookies and similar tracking technologies on checkoutconversionguide.com (the "Site"). It describes what these technologies are, why we use them, and your choices regarding their use.

By continuing to browse or use the Site, you agree to our use of cookies as described in this policy, unless you have disabled them through your browser settings or our cookie consent tool.

What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the site owners.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a domain other than the one you are visiting). They can also be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

Similar technologies, such as web beacons, pixels, and local storage, may also be used to collect information. In this policy, we refer to all of these technologies collectively as "cookies."

How We Use Cookies

We use cookies for several purposes, including to:

  • Ensure the Site functions properly and securely.
  • Remember your preferences and settings.
  • Analyze how visitors interact with the Site so we can improve its performance and content.
  • Deliver relevant advertising and measure its effectiveness.
  • Support our checkout optimization and cart recovery services, which help online stores reduce cart abandonment and improve conversion rates.

The specific cookies we use and their purposes are described below.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. Without these cookies, certain services you have asked for cannot be provided.

Examples of essential cookies we use:

  • Authentication cookies: To identify you when you log in to your account on the Site.
  • Security cookies: To detect and prevent fraudulent activity and protect the Site.
  • Consent cookies: To record your cookie preferences.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the Site. They help us understand which pages are the most and least popular and see how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Site and will not be able to monitor its performance.

Examples of performance cookies we use:

  • Analytics cookies: We use Google Analytics to collect information about how visitors use the Site. These cookies collect information such as the number of visitors to the Site, where visitors have come from, and the pages they visited. We use this information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come from, and the pages they visited. For more information about Google Analytics cookies, please visit Google's Privacy & Terms page.
  • Error monitoring cookies: To help us identify and fix technical issues on the Site.

Functional Cookies

These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

Examples of functional cookies we use:

  • Preference cookies: To remember your language preferences, region, and other settings to enhance your experience.
  • Chat widget cookies: To enable live chat support functionality.
  • Embedded content cookies: Some pages may include embedded content (e.g., videos, maps) that set cookies to function properly.

Targeting/Advertising Cookies

These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Examples of targeting/advertising cookies we use:

  • Google Ads cookies: We use Google Ads to display targeted advertisements to visitors who have shown interest in our services. These cookies help us measure the effectiveness of our advertising campaigns and show ads that are more relevant to you. For more information about Google's advertising cookies, please visit Google's Advertising Policies page.
  • LinkedIn Insight Tag: We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our ads. For more information, please visit LinkedIn's Cookie Policy.
  • Facebook Pixel: We use the Facebook Pixel to measure, optimize, and build audiences for our advertising campaigns. For more information, please visit Facebook's Cookie Policy.

Specific Cookies We Use

Below is a list of the main cookies we use on the Site:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Used to distinguish users. Performance 2 years
_gid Google Analytics Used to distinguish users. Performance 24 hours
_gat Google Analytics Used to throttle request rate. Performance 1 minute
ccg_consent checkoutconversionguide.com Stores your cookie consent preferences. Essential 1 year
ccg_session checkoutconversionguide.com Maintains your session state. Essential Session
ccg_auth checkoutconversionguide.com Keeps you logged in. Essential 30 days
ccg_prefs checkoutconversionguide.com Remembers your language and region. Functional 1 year
_fbp Facebook Used by Facebook to deliver a series of advertisement products. Targeting 3 months
_gcl_au Google Ads Used by Google Ads for conversion tracking. Targeting 3 months
li_sugr LinkedIn Used for LinkedIn advertising and tracking. Targeting 30 days
intercom-id Intercom Enables live chat support. Functional 9 months

This table is provided for transparency and may be updated as we add or remove services. The duration indicates the maximum lifetime of the cookie.

Third-Party Cookies and Services

We use several third-party services that may set cookies on your device when you use the Site. These third parties have their own privacy and cookie policies, which we encourage you to review.

These third parties may combine the information they collect through cookies with other information you have provided to them or that they have collected from your use of their services. We do not control these third-party cookies. Please refer to their respective policies for more information.

How to Manage Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:

  1. Using our cookie consent tool: When you first visit the Site, you will see a banner that allows you to accept or reject non-essential cookies. You can also change your preferences at any time by clicking the "Cookie Settings" link in the footer of the Site.
  2. Adjusting your browser settings: Most web browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies. However, if you disable cookies, some parts of the Site may not function properly. To learn more about how to manage cookies in your browser, visit the help pages of your browser:
  3. Using opt-out tools: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For advertising cookies, you can use the Digital Advertising Alliance's opt-out tool or the Network Advertising Initiative's opt-out tool.

Please note that blocking essential cookies may affect the functionality of the Site.

Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not want to be tracked. Our Site does not currently respond to DNT signals. However, you can manage your cookie preferences as described above.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page and update the "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

We will respond to your inquiry as soon as possible.